AVATAR Shares Two New Songs, ‘Going Hunting’ And ‘Barren Cloth Mother’

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The heavy metal ‘n’ roll dark madcap visionaries collectively known as AVATAR are ambitious, Swedish rock sorcerers of the highest order. They smash the boundaries between band, theater troupe, and cinematic masterminds with a series of celebrated albums and videos, and the immersive world of Avatar Country, a fantastical land where metal rules supreme.

In keeping with their customary larger-than-life-ness, the band is back with not one but two brand new songs.

AVATAR has shared the official music video for “Going Hunting”, directed once again by Johan Carlén, and fan track “Barren Cloth Mother”.

The black-and-white animated visual for “Going Hunting” features a giant insect as its protagonist, faceless men in suits, the band performing, and much more in its storyline. It’s a glorious and cinematic visual, which is expected from the band.

In other news, AVATAR has also announced its signing with a new label. They are now part of the Thirty Tigers roster and have launched their own Black Waltz Records imprint.

“Since the early ’60s, Swedish children have grown up reading Lee Falk‘s ‘The Phantom’,” the band says. “According to legend, The Phantom has the strength of 10 tigers. Thus, AVATAR now has the strength of three Phantoms and are therefore finally unstoppable. Thirty Tigers are innovators and we are very excited to have signed with them. It’s good to work with such forward thinking people who truly understand what it means to be an artist in this millennium.”

AVATAR continues: “This calls for a celebration, so to commemorate this occasion, and the tour we’re just about to embark on, we’ve chosen to tear up some eardrums with ‘Going Hunting’ and ‘Barren Cloth Mother’. Both songs tell about inner and outer darkness in their own ways. We keep sailing over dark oceans, staring down into the abyss. These songs, as great as they are, are just a taste of what’s yet to come.”

AVATAR will return to the road in the U.S. this September as one of the first European metal bands to return to the United States tour circuit after the COVID-19 lockdown, with MAGIC SWORD and TALLAH in tow. The trek kicks off today, September 1, in Albany and runs through October 18 in Seattle. The “Going Hunting” tour continues in Europe in January 2022 in the U.K. and wraps in Sweden in March. The band will make a few main-stage festival appearances this year and next — Hellfest, Aftershock, Louder Than Life and Blue Ridge Rockfest, to name a few.Check out the full itinerary below.

AVATAR 2021 Tour Dates:

Sep. 01 – Albany, NY @ Empire Live*
Sep. 02 – Baltimore, MD @ Baltimore Sound Stage
Sep. 03 – New York, NY @ Irving Plaza
Sep. 04 – Boston, MA @ Big Night Live
Sep. 05 – Philadelphia, PA @ Theatre of Living Arts
Sep. 07 – Fort Wayne, IN @ Pierre’s*
Sep. 08 – Pittsburgh, PA @ Roxian Theatre
Sep. 09 – Cleveland, OH @ House of Blues
Sep. 11 – Danville, VA @ Blue Ridge Rockfest*
Sep. 12 – Asheville, TN @ The Orange Peel
Sep. 13 – Atlanta, GA @ Buckhead Theatre
Sep. 15 – Chicago, IL @ House of Blues
Sep. 17 – Madison, WI @ The Sylvee*
Sep. 18 – Detroit, MI @ DTE Energy Music Theatre*
Sep. 20 – Kansas City, MO @ Truman Theater*
Sep. 21 – Lincoln, NE @ Bourbon*
Sep. 22 – Minneapolis, MN @ The Fillmore Minneapolis
Sep. 24 – Louisville, KY @ Louder Than Life*
Sep. 25 – St Louis, MO @ Delmar Hall
Sep. 26 – Oklahoma City, OK @ Diamond Ballroom*
Sep. 27 – Dallas, TX @ House of Blues
Sep. 28 – Houston, TX @ House of Blues
Sep. 29 – San Antonio, TX @ The Aztec Theater
Oct. 01 – Albuquerque, NM @ Sunshine Theater*
Oct. 02 – Denver, CO @ Summit
Oct. 03 – Salt Lake City, UT @ The Depot
Oct. 05 – Phoenix, AZ @ The Van Buren
Oct. 06 – Los Angeles, CA @ The Wiltern
Oct. 07 – Las Vegas, NV @ House of Blues
Oct. 08 – Sacramento, CA @ Aftershock*
Oct. 10 – Grand Junction, CO @ Mesa Theater*
Oct. 12 – Billings, MT @ Pub Station*
Oct. 14 – Spokane, WA @ Knitting Factory*
Oct. 15 – Portland OR @ Roseland Theater
Oct. 16 – Garden City, ID @ Revolution Concert House and Event Center
Oct. 18 – Seattle, WA @ Neptune

* not a Live Nation date

This past January, AVATAR took part in a series of concert streams, “Avatar Ages – An Impossible Concert Experience”. The four-part concert film experience launched January 9 and featured songs from AVATAR‘s celebrated catalog, starting with a performance of their latest album, “Hunter Gatherer”, in full. The subsequent January concerts featured fan-voted setlists — chosen by ticket purchasers — with songs from “Avatar Country”“Feathers & Flesh”“Hail The Apocalypse”“Black Waltz”“Thoughts Of No Tomorrow”“Schlacht” and “Avatar”. You can check out our chronicles of the 4 events at these links: Part 1: Age of Dreams | Part 2: Age of Illusions | Part 3: Age of Madness and Part 4: Age of Memories.

AVATAR‘s current album, “Hunter Gatherer”, out now via Century Media, marked the darkest and most thought-provoking release of the band’s over-decade-long career. A striking and bold manifesto, the album is an unflinchingly ruthless study of a clueless humankind’s ever-increasing velocity into an uncertain future, furthering the reach of the band’s always-expanding dark roots. In 2019, AVATAR reunited with producer Jay Ruston (STONE SOURANTHRAX) at Sphere Studios in Los Angeles, California, where the foundation for each song on “Hunter Gatherer” was laid with the band performing altogether, as they’d done only once before, on “Hail The Apocalypse” (2014). The old-school method of playing as one in the studio, more akin to how they are on stage, captured the essence of AVATAR. Recorded entirely to two-inch tape, “Hunter Gatherer” exhibits everything that makes AVATAR standouts in the vast, rich landscape of heavy metal’s past and present.

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