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VIDEO REVIEW: Watch Zonder/Wehrkamp Thought Provoking and Heart-Wrenching Clip for Album Title Song “If It’s Real”

Let’s start from a basic premise—most music videos are emotional and mental cotton candy. There’s a bit of taste and color but almost no substance. They’re sorta fun every once in awhile, but every day? Nope. I mean, how many ways can you lip sync and play air guitar/drums/bass/keyboards (albeit using real instruments)? How many camera angles can you cut to in a four-minute video? But on occasion, something comes along that challenges the usual assumptions. Images are colorful. The fake performance parts are clever. And the story line—if there is one—makes you stop and think. That’s the case with ZW’s…