Shinedown has shared the official music video for the band’s No. 1 song “Dance, Kid, Dance”. The clip, which was filmed in Brooklyn, New York, brings the viewer into a dark underground world of pure rock fervor and dance. The video was directed by Lewis Cater, choreographed by Julissa Bond, and edited by Samuel Halleen.
The video opens up with concertgoers trying to break into a vending machine to take “the pills (that) will make you dance” and building into a nonstop crescendo of a mixture of rock and pure adrenaline. Not to mention, the video features the members of Shinedown doing exactly what they do best — bringing the high energy with a killer live performance.
On the new music video and its creative vision, Shinedown singer Brent Smith said: “For the video, we really wanted to focus on the dancers. Every one of them brought so much energy to the set, and it was amazing to watch and be a part of. The song doesn’t let up, so it was super important that our performance as a band matched the intensity of the choreography.”
“When it came to the location, everyone agreed that NYC was the place. The backdrop of the city and the authenticity of the dance culture was extremely important. One of the coolest things about the video for us as a band is that every time you watch it, you see something new and exciting. We had an absolute blast making it, and we hope the fans love it as much as we do,” he added.
Up next, Shinedown will kick off the “Dance, Kid, Dance Tour” on April 25 in Des Moines, Iowa. The 36-date run is one of the largest run of shows (and venues) the band has ever put on. It will be the first time the band has ever headlined some of the country’s most legendary venues, including Madison Square Garden (July 20), Boston’s TD Garden (July 19), Los Angeles’s Kia Forum (August 3), New Orleans’s Smoothie King (May 6) and more. Joining them on the tour are Beartooth and Bush (on select dates), and Morgan Wade for all shows.
