Watch the Video for NEW YEARS DAY First New Song In Three Years, ‘Hurts Like Hell’

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NEW YEARS DAY has released its first new song in three years. The official music video for the track, titled “Hurts Like Hell”, was directed by Robyn August, who has previously worked with NOTHING MORE, Snoop Dogg and Pitbull.

The track is available to purchase and stream, HERE and you can watch the official music video below.

NEW YEARS DAY singer Ash Costello said: Hurts Like Hell’ might seem like a song about a relationship on the surface; in a way, it is, I suppose. As I struggled to navigate how to continue to pursue my passion during the pandemic, I realized that chaos is where I thrive. I will stare down any obstacle, even if I look like a crazy person to subject myself to it.

Eleanor Roosevelt said, ‘We all know people who are so afraid of pain that they shut themselves up and shrink until life is a mere living death.’ Turning pain into progress and tragedy into triumph is a particularly satisfying victory. As the saying goes: ‘nothing worth having comes easy.’ That is what Hurts Like Hell’ means to me. The song is an acceptance and celebration of my relationship with chaos.”

NEW YEARS DAY will hit the road next month as the support act for HALESTORM. A headlining run of shows will kick off on October 8 in Palmdale, California and run through October 23 in Jacksonville, North Carolina.

NEW YEARS DAY‘s latest album, “Unbreakable”, was released in April 2019 to critical acclaim. The band enlisted powerhouse producers Mitchell Marlow (ALL THAT REMAINS, IN THIS MOMENT) and Scott Stevens to create an album that combined heavy rock with pop sensibilities.

In January 2020, NEW YEARS DAY released “Through The Years”, a limited-edition box set featuring all seven of NEW YEARS DAY‘s albums on custom-colored vinyl, a Blu-ray of their beloved music videos and a four-page picture book of never-before-seen photos of Ash and NEW YEARS DAY from their humble beginnings. The photos were handpicked and the captions were hand written by Costello.


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