IN FLAMES Shares Live Video for “The Great Deceiver”, Launch Their Own Hot Sauce

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Swedish metallers IN FLAMES have teamed with Heartbeat Hot Sauce Co. to launch their own variety of hot sauce.

“It’s a real pleasure to work with Al and Heart Beat Hot Sauce Co.,” the band said in a statement. “Everything they make is world-class and we hope you guys enjoy our special-edition flavor. Do enjoy with beer, BBQ, and heavy f**king metal.”

Heartbeat Hot Sauce Co. added: “As fans of IN FLAMES since the ’90s, when the opportunity to collaborate was proposed there was no questioning it. So many comparisons can be drawn between metal and hot sauce, with the two parties involved here this is a match made in heaven — or hell! This was the perfect opportunity to take our signature Red Habanero sauce and crank the heat up to hit as hard as the band does. IN FLAMES are veterans of the metal world and we couldn’t be more proud to put this product together with them. Approach this one with caution!”

For more information, click here.

Earlier this month, IN FLAMES released a brand-new song titled “The Great Deceiver”. The track is taken from IN FLAMES‘ upcoming fourteenth studio album, tentatively due later in the year via Nuclear Blast Records. A brand-new performance video for the song can be seen below.

IN FLAMES vocalist Anders Fridén stated: ‘The Great Deceiver’ was born out of frustration, basically a reaction to false flags but since then it has grown to represent several meanings. There’s a line that says ‘Bend the truth to fit your opinion’ and I feel that speaks a lot to the narrative happening online, between people, and nations etc. today. We are more a part now than ever before yet it’s easier to communicate than in any other time in history.”

As previously reported, IN FLAMES will embark on a fall 2022 European tour with support from AT THE GATES, IMMINENCE and ORBIT CULTURE.


w/ Fit For An Autopsy, Orbit Culture & Vended

9/6 Boston, MA Big Night Live
9/7 New York, NY Webster Hall
9/8 Sayreville, NJ Starland Ballroom
9/9 Alston, VA Blue Ridge Festival
9/10 Silver Spring, MD The Fillmore
9/12 Quebec, QC Theatre Capitole
9/13 Montreal, QC Corona Theatre
9/14 Toronto, ON Danforth Music Hall
9/15 Ft. Wayne, IN Piere’s Entertainment Center
9/16 Milwaukee, WI The Rave
9/17 Minneapolis, MN Skyway Theatre
9/19 Pontiac, MI Crofoot Ballroom
9/20 Green Bay, WI Epic Event Center
9/22 Chicago, IL House of Blues
9/23 Louisville, KY Louder Than Life
9/25 Birmingham, AL Furnace Fest
9/27 Sauget, IL Pop’s
9/28 Lawrence, KS Granada Theater
9/29 Wichita, KS The Cotillion
9/30 Lincoln, NE Bourbon Theatre

w/ Meshuggah & Torche

10/2 Denver, CO – Fillmore Auditorium
10/4 San Francisco, CA – Warfield Theatre
10/8 Riverside, CA – Riverside Municipal Auditorium
10/9 Los Angeles, CA – Hollywood Palladium
10/10 Tempe, AZ – The Marquee
10/12 Dallas, TX – The Factory Deep Ellum
10/13 Houston, TX – Warehouse Live
10/15 Orlando, FL – Hard Rock Live
10/16 Atlanta, GA – The Tabernacle

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