NIKKI SIXX Is Open To Consider MÖTLEY CRÜE Avatars: “When The Time Is Right, Put Us In A Coffin And Fire Up Those Avatars”

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In a recent conversation with Janne Innanfors from the Swedish radio station Rockklassiker, Mötley Crüe bassist Nikki Sixx shared his thoughts on Gene Simmons and Paul Stanley‘s plan for KISS to “live on eternally” as digital avatars, a project spearheaded by the ABBA Voyage team.

Sixx expressed his enthusiasm for technological advancements in music, stating: “I love technology. I think as long as it’s coming from an artist that says, ‘I have something I wanna do and this technology is gonna help.’ Like with Mötley Crüe‘s latest video ‘Dogs Of War’.”

Reflecting on the evolution of music videos, Sixx reminisced about the early days of Mötley Crüe. He noted that their first video was made on a very modest budget, and the band used creative and bold tactics to gain attention, such as setting him on fire and having guitarist Mick Mars simulate vomiting blood on stage. This raw and shocking approach was designed to create a memorable impression and serve as a promotional tool for local news stations covering their tours.

“When I think of our first video, I don’t know how much… The video maybe cost a thousand dollars. There was no MTV at the time, so it was, like, how can we shoot a video that when they talk about us on the news when we tour…? We used to have a lot of local news stations that would promote artists coming through town — comedians, country, rock, whatever — so we wanted to have a calling card. And we were lighting me on fire on stage at the time and Mick puked up some blood. And it was just, like, ‘Fuck it. Let’s just throw everything in there.’ And that was what we did to get fans to see what we wanna be represented as. The same as ‘Dogs Of War’.”

Looking ahead, Sixx is uncertain about the future but remains optimistic about the potential of digital avatars and other technological innovations. He commented: “I don’t know what the future holds. We did some stuff with holograms years ago before the technology was really fleshed out. At some point, we’re not gonna be here anymore. I mean, not to be a Debbie Downer, but it’s just not gonna happen. And how great for your band, or whatever it is that you do, to be able to go forward for generations and generations. So I think when the time is right, put us in a coffin and fire up those avatars.”

Mötley Crüe‘s latest single, “Dogs Of War,” was released on April 26 through their new partnership with Nashville’s Big Machine Records.


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