According to License Global, Jack and Sharon Osbourne confirmed at Licensing Expo 2026 in Las Vegas that the Osbourne family has partnered with a company called Hyperreal to create what Jack described as “the digital DNA of Ozzy Osbourne — voice, image [and] movement.” The expo took place May 19 through 21 at the Mandalay Bay Convention Center. Sharon said of the project: “The things that you can do with that are just endless.”
Jack elaborated: “It’s kind of scary how it’s really very accurate. He will exist digitally as himself for as long as we have computers. Technology has come such a long way to where it’s almost drag and drop. You could shoot a template for a commercial… literally prompt what you want digital Ozzy to do in that commercial and you just drop it in. It’s that simple now.” Sharon added: “You can ask Ozzy anything, and he will answer you in his own voice — and the answers will be what Ozzy would have said. We’re going to take it all around the world. People can talk to him and he will talk back.”
Hyperreal describes itself as “powering ownership, control, performance, and monetization of identity across digital ecosystems.” The company previously created a life-sized A.I.-powered avatar of late comic book legend Stan Lee that interacted with attendees at the 2025 Los Angeles Comic Con, where visitors could pay $15 to speak to the holographic Lee and receive responses in his recognizable voice. Hyperreal has also developed digital avatars of Paul McCartney, the Notorious B.I.G. and Mike Tyson.
Sharon and Jack Osbourne appeared at a session titled “The Enduring Legacy of a Rock Icon and His Family: Ozzy Osbourne and the Osbournes” on May 20, moderated by Jens Drinkwater, head of licensing at Global Merchandising Services, and Lisa Streff, senior vice president of licensing and brand development at Global Merchandising Services.
Ozzy Osbourne, known globally as the Prince of Darkness, died July 22, 2025 of a heart attack. He built his legacy redefining heavy metal with Black Sabbath before launching a solo career that became a global phenomenon. Upcoming projects tied to his name include an Ozzy Osbourne biopic, the “Back to the Beginning” Ozzy and Black Sabbath theatrical project and the return of Ozzfest in 2027.
