Tony Iommi and Xerjoff have launched the second chapter of the Xerjoff Blends venture, with the release of Deified, the brand new perfume, accompanied by a new track of the same name written by Tony Iommi together with a mind-blowing music video, directed by Donato Sansone.
“Deified”, the new track written by Tony Iommi and produced by Iommi and Mike Exeter, is a heavy and mysterious masterpiece that, like the scent, possesses the mind in a dark and decadent vortex of mystery and wonder.
Iommi says: “‘Deified’ is a heavier, more medieval track than ‘Scent Of Dark’. We’ve added voices and beefed up the overall sound.”
With a heavy and hard riff throughout the track, Iommi sparks incredible heights with the intricate and mystifying bridge which leads to haunting voices, drawing the whole composition to a climatic close.
Xerjoff‘s founder and CEO Sergio Momo worked alongside Black Sabbath‘s Tony Iommi in the second experiment between sound, scent, and sight on the creation of a new scent to enter the Xerjoff Blends collection, while Tony Iommi wrote the new song, produced by Iommi and Mike Exeter, with Sergio Momo also playing on the track which can be seen in the mostly animated music video.
Iommi says: “Here we go again, another collaboration with my dear friend Sergio Momo (Xerjoff) with a new perfume called Deified. I’m really excited about our new perfume and after the success of our last one (Monkey Special) I hope that you’ll like Deified as much as I do. We’ve gone through the same process of trying different samples of perfume over the last year until we came up with this one and I really like it.”
Momo adds: “Everything has its own cycle. A riff, a melody, a perfume. In the ’70s, playing a vinyl backwards was a phenomenon that became a popular way to hide subliminal messages. The palindromic nature of a riff and backmasking became the catalyst for the creation of this journey with Tony.”
The scent can be purchased on Xerjoff and in Xerjoff boutiques worldwide. After the crystal collector’s edition, Deified Tony Iommi Signed Edition, sold out, Deified was released in a dark and gothic flacon following the limited edition of the signed flacons.
Especially for the release of the music video on July 26, another 25 Tony Iommi Signed Edition Crystal flacons will be available to purchase on Xerjoff.
