EXTREME Reveals Music Video for ‘Rise: Generations On A Mission’, Announces Initiative To Keep Rock Alive

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EXTREME has decided to give back to the generations of rock fans who have continuously supported the Massachusetts rockers and kept rock alive. Following the overwhelming response to “Rise”, the first single and video from the band’s current album “Six”, EXTREME has released an alternate version of the single’s music video, “Rise: Generations On A Mission”.

Directed by EXTREME guitarist Nuno Bettencourt, “Rise: Generations On A Mission” tells the story of two young musicians living the same dream which generations of rock fans and EXTREME fans have lived and breathed for decades… creating music, playing music and sharing that passion on stage or in the audience. As a part of this, EXTREME and earMUSIC have created a space where fans, bands and musician friends of EXTREME spanning the years can come together and share their covers of “Rise”. EXTREME and earMUSIC‘s mission is to share fans’ “Rise” covers using their platforms to spread the word, reach the world and unite all generations on the journey to keep rock and roll alive.

“It is not a contest and it is not a competition, but the winner is rock ‘n’ roll,” says Bettencourt.

In the U.S., “Six” sold an impressive 15,000 units in its first week and charted on five different Billboard charts: Top Hard Rock Albums, No. 2; Top Album Sales and Top Current Album Sales, No. 10; Independent Albums, No. 14; Artist Top 100, No. 42 and Top 200, No. 67.

Recorded at Bettencourt‘s home studio in Los Angeles, “Six” swings between unapologetic fits of fret-burning hard rock and intimately introspective balladry. Check out our review of the album HERE.

EXTREME is currently gearing up to perform for audiences across the globe on its headlining “Thicker Than Blood” world tour, which includes appearances in the U.S., Australia, Japan and Europe with special guests LIVING COLOUR (U.S., Australia and U.K. only) and THE LAST INTERNATIONALE (continental Europe only).

Order “Six” now, HERE.


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