Seven Hours After Violet, the groundbreaking new project from Shavo Odadjian of multi-platinum rock band, System Of A Down, featuring Taylor Barber (Left To Suffer), Morgoth (platinum-selling producer and guitarist of Winds of Plague), Alejandro Aranda (Scarypoolparty, American Idol) and Josh Johnson (Winds of Plague) have dropped highly anticipated debut single “Paradise”.
The release also marks the launch of Shavo‘s new joint label venture, 1336 Records, in partnership with Sumerian Music Group. Check out the music video for “Paradise”, below.
Reflecting on the release of “Paradise”, Shavo explains, “The song opens the album and showcases the various dynamics we explore throughout which makes it the perfect introduction to Seven Hours After Violet.” he continues “I’ve been making music for over 30 years, I wanted to do something super heavy, but melodic and come back to my roots. Until this band, every side project I’ve done has been outside of the walls of heavy music. I steered away from anything heavy because System Of A Down is heavy. Once I got started with Seven Hours After Violet, I had to let go of that. I said “Let me go with my gut and do what I’m best at”. For the first time ever in my career, I just said, “As long as I love it, I don’t give a fuck what anybody else thinks” and that was extremely liberating. Seven Hours After Violet is the result. It’s my favorite thing I’ve done since System and I can’t wait for the world to hear it”
The accompanying music video for “Paradise” is a collaborative effort with creative direction being overseen by Shavo and Adam Mason, who also shot the video. Editing was handled by Arben and Kuj Durollari of BOND, who are also working with the band to design their creative assets. Shavo describes the creative process, “The video for ‘Paradise’ is a little trippy, it’s a little psychedelic, it’s a little dark and beautiful all at once. We shot it with only two takes per band member, but despite those restrictions, I think we made a really cool video.”
