LONELY ROBOT Debut Music Video For “Digital God Machine”

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Lonely Robot, the project masterminded by vocalist, guitarist & producer John Mitchell, recently announced the release of their fifth studio album “A Model Life” on the 26th August 2022. The third single from the album comes via the music video for “Digital God Machine”, which can be seen now below.

Says Mitchell: “I’m old enough to remember a time before the internet as I suspect a few of you guys are as well. I also suspect (at the risk of sounding positively wistful and nostalgic) that it was a possibly a kinder and simpler time to be a musician in many ways. I was a huge fan of the band It Bites, and I was a member of their appreciation society and used to regularly send letters to Maggie who ran the group. Turbo fan indeed! If I don’t particularly like a band I can’t say I feel any great need to go on their Facebook page or YT channel and tell them how rubbish I think they are, I just don’t listen to their music. As my dear old mum (and indeed Roger Moore) used to say… if you have nothing nice to say about something, just say nothing. So with that in mind, here’s a video about that very subject… which again is NOT to be taken too seriously.”

An album that brims with frustration at the state of things, while tugging remorselessly at the heart strings, “A Model Life” is plainly the most honest and vulnerable Lonely Robot record to date. From opener “Recalibrating,” which muses on the aftermath of a broken relationship, and “Digital God Machine” – a sardonic tribute to keyboard warriors everywhere, to the boys-don’t-cry pathos of “Rain Kings”, and the absurdly moving, adoption-themed “Duty Of Care,” these new songs provide a scattershot but profoundly emotional soundtrack to a restless and uncertain world.

John comments: “Making ‘A Model Life’ was very much a lifeline and indeed wake up call at the end of a particularly personally challenging couple of years. Creating it made me realize that ultimately, life is impermanent and the one true thing that gives me a focus and anchor is and has always been music. Long may that be the case.”

The album will be available as Limited CD Digipak, Gatefold 2LP+CD & as Digital Album. Pre-order now here.

A lone soldier on the front-lines of creativity, John Mitchell has been at the forefront of forward-thinking and progressive rock for decades now. As a member of such revered prog ensembles as It Bites, Arena, Frost* and his own projects Kino and The Urbane, he has become a uniquely vital contributor to the modern scene, while his credentials as a producer for countless contemporary rock acts are unquestionable. But since 2015, John has been operating under name Lonely Robot: a solo project in all but name, it has enabled him to fully express his own musical vision, via some of the most vivid and fascinating music of his career to date.

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