Pophouse, the Swedish entertainment powerhouse, has sealed a monumental deal with KISS. Renowned for their innovative approach to music and entertainment, Pophouse has taken a significant step by acquiring KISS‘s artist share of master recordings and publishing rights, reportedly shelling out over $300 million, according to Fortune.
Under this historic agreement, Pophouse is set to utilize its expertise in brand-building and creative storytelling to breathe new life into the KISS catalog. By leveraging its proven playbook, Pophouse aims to unlock fresh revenue streams and introduce the iconic band to a whole new generation of fans.
Johan Lagerlöf, head of investment at Pophouse, declared: “KISS is one of the most recognized and iconic bands in the history of music. They redefined the concept of rock shows and have always taken their artistry to new uncharted territories. The band has consistently been able to appeal to new generations of fans and our mission is to fulfill the band’s vision to become immortal, and to let new generations discover and be part of the KISS journey and carry it forward. With the help of the fans’ energy, the band, our expertise, and creativity we will make that vision happen.”
Per Sundin, CEO at Pophouse Entertainment, added: “KISS has sold more than 100 million records worldwide and has throughout their 50-year career continued to push the boundaries in popular culture. The band’s enigmatic personas, unparalleled band attributes, and iconic imagery have made them a cultural force and a legendary act with multigenerational appeal. We will safeguard and enrich this legacy through future global endeavors, by breathing new life into their characters and personas while also leveraging and elevating the visual world of KISS.”
As part of this collaboration, Pophouse will embark on creating digital versions of KISS, ensuring that the band and their unique personas live on forever. This ambitious project was unveiled at KISS‘s final show in Madison Square Garden last December. Through a magical combination of cutting-edge technology and unrivaled creativity, Pophouse will bring the full, authentic KISS experience to both existing and new fans for years to come. The avatar show is planned to launch in 2027.
Gene Simmons, bassist and co-founder of KISS, said: “We have always been breaking new ground in popular culture, and this partnership will ensure that we continue to do so for years to come. Because what Pophouse is doing, is breaking rules. We already have several plans in development, where the avatar show is one, a biopic another and a KISS-themed experience a third. The future could not be more exciting!”
Paul Stanley, lead vocalist and co-founder of KISS, added: “Our journey with Pophouse is fueled by the desire to eternally resonate across diverse facets of global culture. As we embark on this venture, we aim to weave our legacy into the tapestry of different worlds, ensuring that the KISS experience continues to captivate both our devoted fans and those yet to discover the thrill. This partnership is not just a chapter; it’s an eternal symphony of rock ‘n’ roll immortality.”
