The legendary Love Ride, powered by Harley-Davidson and hosted by grand marshal Jay Leno, is set to roar back into Southern California on Sunday, November 9, 2025, for its 34th edition. The event will once again unite motorcycle enthusiasts, music lovers, and philanthropists for a day dedicated to charity, featuring live performances from the Gene Simmons Band—led by Gene Simmons of Kiss—alongside Chevy Metal and special guests including Gilby Clarke (Guns N’ Roses), Rikki Rockett (Poison), Jesse James Dupree (Jackyl), and Robby Krieger (The Doors).
The iconic ride begins at Harley-Davidson of Glendale and concludes at Castaic Lake, offering a full day of celebration and fundraising in support of Wounded Warrior Project and Adopt The Arts.
Leno expressed his enthusiasm for the event, saying: I’ve ridden alongside thousands at Love Ride for years! I am looking forward to doing it again. Cheers to making Love Ride 34 a memorable one.
Originally founded in 1984, Love Ride has become one of the world’s most recognizable charity motorcycle gatherings, raising over $25 million for more than a dozen charitable causes. Blending celebrity appearances, live music, and the camaraderie of the open road, it has built a legacy of purpose and community. Now, after several years away, Love Ride 34 powered by Harley-Davidson invites riders and fans to take part in the revival of this historic event.
Oliver Shokouh, founder and chairman of the Love Ride Foundation, shared his excitement, stating: Love Ride is back in 2025! Bigger, better, and more impactful than ever. We ride to support our warriors, honor our community, and inspire the next generation of riders.
Tickets are available now here. Early-bird general admission starts at $29.99 plus fees, including a collectible Love Ride 34 pin and patch for the first 2,000 buyers. Once those are sold out, pricing moves to Tier 2 ($39) and Tier 3 ($49), with day-of admission priced at $55.
For those seeking an enhanced experience, VIP packages, cabanas, and backstage bar access are offered, featuring perks such as premium stage views, hosted bars, exclusive merchandise, and more.
Attendees also have the chance to win a 2025 Harley-Davidson CVO Street Glide in the official Love Ride 34 Raffle. Every admission includes one raffle entry, with additional chances earned through fundraising—one entry per $50 raised—or by purchasing raffle tickets directly. The winning entry will be drawn live at Love Ride 34 on November 9, 2025, at Castaic Lake, with proceeds supporting the Love Ride Foundation’s charitable initiatives.
Honorary grand marshal Robert Patrick added: Love Ride is about more than Harleys and horsepower. It’s about honoring heroes. I’m proud to be a part of it. Let’s ride!
The Love Ride Foundation, a 501(c)(3) nonprofit established by Oliver Shokouh, continues its mission to unite the motorcycle community for good causes. Over the years, beneficiaries have included Children’s Hospital Los Angeles, USO, Autism Speaks, MDA, and the Santa Clarita Education Foundation. The organization remains dedicated to supporting health, education, veterans, and the arts through the power of community and compassion.
Start Ride: Harley‑Davidson of Glendale
7 AM: Parking opens
9 AM: Opening ceremony
~9:45 – 10 AM Riders depart
End Ride: Castaic Lake
10 AM – Love Ride event opens
12:30 PM – Chevy Metal performance
2:20 PM – Gene Simmons Band performance
4 PM – Event closes
