Perfectly in sync with October—the unofficial month for all things goth—The Smashing Pumpkins have teamed up with Erewhon to launch a special beverage called the OG Goth smoothie.
The release coincides with the 30th anniversary of the band’s RIAA diamond-certified double album Mellon Collie And The Infinite Sadness. In honor of the milestone, a portion of proceeds from each smoothie sale will go to the Concussion Legacy Foundation, a nonprofit organization that supports athletes, veterans, and others affected by concussions and chronic traumatic encephalopathy (CTE). Notably, Billy Corgan, frontman of The Smashing Pumpkins, serves on the foundation’s national advisory board.
The OG Goth smoothie features a mix of nutrient-rich ingredients, including MALK Organic Almond Milk, GT’s Alive Cola, Cocoyo Cacao, Eidon Ionic Minerals Liquid Electrolytes, organic coconut water, Erewhon Chocolate Ganache, organic black sesame butter, organic peanut butter, organic banana, organic avocado, organic dates, organic chia, organic maple, organic blue spirulina, organic chlorella, organic cacao powder, organic lucuma, organic beet juice, and organic lion’s mane. The result is a decadent yet functional blend designed for both indulgence and wellness.
Priced at $19.79—a nod to the band’s classic hit “1979”—the OG Goth smoothie is available now at all Erewhon locations, but only through November 8.
