Norwegian Progressive Metallers CONCEPTION Shares Video for “No Rewind”

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The official music video for the song “No Rewind” from reactivated Norwegian progressive metallers CONCEPTION, who feature in their ranks former KAMELOT singer Roy Khan, can be seen below. The track is taken from CONCEPTION‘s latest album, “State Of Deception”, which was released in April 2020. The band’s first full-length offering in over two decades follows on from 2018’s successful EP “My Dark Symphony”, and was once again released via CONCEPTION‘s own Conception Sound Factory label.

Says the band: “Restricted by the ongoing outbreak of the COVID 19 virus, and in isolation from one another, we thought we’d record our own separate video parts of ‘No Rewind’.”

“State Of Deception” followed a 20-year interval during which bandmembers KhanTore ØstbyIngar Amlien and Arve Heimdal remained friends throughout, and the album release marks a full-circle evolution of the band.

Khan said: “The reception we’ve had from fans made recording a new album almost inevitable; they’d have rioted if we didn’t get this out. But we’re mightily proud of what we have put together here; I actually think it’s the best thing I’ve ever been involved in.”

Reflecting CONCEPTION‘s desire for an entirely direct relationship with its fans, the album is wholly fan-funded. Moreover, “State Of Deception” was wholly produced by the bandmembers themselves, with mixing duties handled by Stefan Glaumann (RAMMSTEINWITHIN TEMPTATIONEUROPE). The nine-song effort perfectly captures the band’s trademark breadth of progressive sound, from symphonic melodrama to rock riff utopia, and features a guest appearance by AMARANTHE vocalist Elize Ryd.

Guitarist Tore Østby explained: “Producing this new album has been an emotional and exciting process, digging deeper into the heart and soul of the band than ever before. The result is dynamic and intense, it really feels like we managed to capture the state of CONCEPTION 2020. We’ve always said that we have a need to do what we feel is right for our music. We couldn’t limit the musical scope of CONCEPTION even if we wanted to. If we didn’t think we were capable of surpassing our previous work, we wouldn’t be here. We’re super proud of every single track on this album.”

Regarding the decision to release the new album through CONCEPTION‘s own label, Khan said: “We’ve worked with record companies in the past, and by definition, the artist sits at arms length from their fanbase. We felt that was an unacceptable compromise.”

“For an artist to see the reaction from a fan the first time they hear a new song is an extraordinarily powerful experience,” offered Østby. “Whatever happens, these are shared encounters that will never leave us, band member or fan alike.”

“State Of Deception” is both a definitive album release statement, as it is also a career milestone, recognizing a lyrical depth that acknowledges the current social climate.


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